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Tuesday, March 29, 2011

KIA Reaches Top 5 in CSI

After Kia achieved the second-highest increase of any brand in 2010, many outsiders might have expected Kia to fall back, or at best, stay the same in the 2011 J.D. Power and Associates Customer Satisfaction with Dealer Service Index (CSI) released earlier this month. However, thanks to the great efforts of  the Kia Salesmen, Servicemen and Managers, Kia was again among the most-improved makes with a huge 28-point improvement, vaulting our brand up 8 places to another all-time high rank of 5th of 21 mass-market OEMs! Here are a few highlights: 
  • Kia is 26 points above the mass-market average, ahead of Honda, Toyota, and Ford.
  • Kia has 3 consecutive years of dramatic improvement, up 78 points and 16 rank positions, by far the most in the industry over that time.
  • Kia now leads all non-luxury Asian brands.
  • For the second consecutive year, Kia improved in every index question, and especially so in the highest-weighted areas of Service Initiation (up 39 points) and Service Quality (up 29 points.)
 

I would also like to note that two more of Walker Automotive's brands, GMC and Buick, finished in the top 3.